MyGyn — Branding

2020 | Client: Cameron Powell, M.D. | Role: Art Director

MyGyn is a personal on-demand service gynecologist marketed towards middle-aged women. We were tasked to create a logo that would appeal to that demographic without being overly feminine. The client, Cameron Powell, M.D., wanted a strong emblem that would be instantly recognizable. The inspiration for the logo comes from the flower of life, which is a symbol for creation in sacred geometry. I felt that alluding to these aspects would garner a clever attention towards a feminine product without being too obvious.