Christian Assistance Ministry — Marketing Campaign

2021 | Client: Christian Assistance Ministry | Role: Creative Director

Founded in 1977, Christian Assistance Ministry (CAM) is the emergency room of social services. The organization provides immediate safety net needs to prevent further crisis and avoids the destabilization of their clients. CAM is dedicated to helping in need who are facing long or short term life crisis. In addition to providing necessities such as groceries, clothing and other supplies, CAM also provides utility assistance to avoid disconnections, and helps pay for prescription medications and transportation.

The majority of CAM’s donors were those aged 50 and over. In order to attract younger donors, CAM approached us with the challenge of creating a campaign that would target a younger demographic, mainly consisting of millenials. The aim was to appeal to the aesthetic of young professionals in the hopes that they would donate either $10, $15 or $20 monthly. Their small contributions would go towards changing the lives of others. The main message was the idea that a little donation “cam” go a long way.